About us

Wasteless Kiwi cares about the planet and targets a renewed approach in the clothing and textile industry.

We aim to make a positive impact and slow down the perpetuation of throwaway cheap fashion. We develop best practice micro solutions, which supports the design of products that reduce waste and overconsumption.

Wasteless Kiwi: DESIGNing to REDUCE the need to CONSUME and SAVING the planet one item at a time.

Wasteless Kiwi takes responsibility in creating authentic products that consider the issues and consequences for people and the environment. We have a deep respect for cloth, its makers and the complexities throughout the various roles that textile plays in culture and society. We value the thinking behind tradition, reviving and employing long-lasting construction techniques and strategies that elevate the quality of our textile products. Our design process cuts patterns that minimise textile waste, while multiple functionality of the styles extends its versatility, providing opportunities to wear/style and use items in more than one way.

The KimiKit Campaign

KimiKit sustainably handcrafted sewing kit

KimiKit is one of the first products that we introduced through a Kickstarter campaign in 2019. KimiKit’s are handcrafted sewing kits that tick all the boxes as a sustainable textile solution:

  • They are designed to reconnect people to textile craft. Our hope is that by rekindling and fostering an enjoyment of textile products, the user gains a context for valuing textile and will be less inclined to throw it away: thus, reducing textile waste in landfill.
  • They are expertly managed to minimize the creation of waste (zero waste) and the further generation of waste (repair & reuse). They are constructed from recycled textile and reclaimed components within discarded garments (upcycle), both maximizing the lifespan of the original textile and conserving virgin resources. 


Kim Fraser is the founder of Wasteless Kiwi. She is a designer, maker and self-confessed fabriholic from Aotearoa New Zealand. Her career spans more than 30 years in fashion, with nearly half of that in academia. She is 100% committed to the 6R’s:

Reinvent/Rethink, Refuse, Reduce, Reuse/Repair, Repurpose and Recycle

Grounded in socially responsible design, her ongoing focus has been to reduce textile waste in landfill. She actively seeks solutions that will: reconnect people with textile craft; honour the makers and the crafters; and avoid the further creation of waste. Kim’s practitioner research has resulted in several co-authored publications concerning sustainable fashion practices and textile waste.


Takeback & Recycle Programme:

While we encourage you to find a new home for any garments or items that are still useable, Wasteless Kiwi takes final responsibility for this product at the end of its useful life. Any Wasteless Kiwi product that has reached the end of its useful life may be sent back to us to be recycled or repurposed. Simply wash the items first and pop it in the post: Wasteless Kiwi, Findlay Road, R.D.3, 2473, Aotearoa New Zealand.