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“BUY LESS. CHOOSE WELL. MAKE IT LAST.”  Vivienne Westwood   Wasteless-Kiwi considers that design is the key to providing a gorgeous product that can stand the tests of time. We align with Vivienne Westwood’s longtime mantra: we start with ‘choosing well’ and then we design to ‘make it last’. Our team methodology starts with elevating the worth of the textile: viewing each textile as a finished product, appreciating and valuing the extensive inputs of human and environmental effort throughout the textile supply chain. We believe that good design will outlast fast changing trends, so we determine which combination of our many...

“Every second, the equivalent of one garbage truck of textiles is landfilled or burned and, if nothing changes, the fashion industry will use up a quarter of the world’s carbon budget by 2050.” Ellen MacArthur Foundation, Nov 2017   Textile products are now everywhere - from covering our bodies to populating our homes and workplaces. They are the perfect consumables for multinational giants who have entrenched themselves in perpetually creating product at the lowest price-point for re-consumption. Textiles and cloth items are being treated like consumables: consumed in their very first short life from fibre through to disposal.   Minimizing...

Who would have thought that our 21st century laundering habits would have such a detrimental effect on the global eco-system? Yes, our clothes cleaning habits have been causing excessive water and energy wastage and are now jeopardising the health of our oceans. In sustainable terms, during the whole lifecycle of a garment the largest carbon footprint area occurs during the ‘use’ phase through the washing, drying and ironing of the item. The convenience of the washing machine and the ‘marketed desire’ for cleanliness has created an acceptance that means we need to wash our clothes more frequently than needed. This marketing of...

In the mid 2000’s throwaway fashion was being blamed for causing the growing mountains of textile waste throughout municipals around the world. As the new millennium dawned, clothing was rapidly becoming somehow disposable - overproduction created the pile it high, sell it cheap, mentality that pervaded every shopping mall. The huge abundance of fashion clothing at ridiculously low prices set a dangerous precedent giving rise to our wasteful habit of overconsumption. During this time researchers were highlighting the problems that throwaway fashion (clothing and footwear) was creating in landfills. But now, over a decade later Wasteless-Kiwi wonders has this devaluation permeated...